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Guide

Ad and UGC creative

Looking through ads and creator submissions by what happens on screen, such as the opening hook or the first time the product appears.

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How to write a video brief from footage in Claude

Write the brief from shots you can open, not from memory of what the last round looked like.

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How to turn client ad footage into briefs with Claude

Claude writes the brief. It does not watch the footage.

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How to shortlist UGC clips for a client with Claude

You cannot point Claude at a folder of creator submissions and get a shortlist back…

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Vivu

How to catalog opening hooks from past client ads

Two separate jobs hide inside this one request.

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The video layer your AI workflow is missing.

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